Case Study:
Paid Media

Great Little Trading Co. - Background

The Great Little Trading Company is an online children’s retailer that specialise in children’s furniture and toys. 8 Million Stories have led their PPC strategy since March 2017. During this period they have seen significant growth in online revenue through Paid Media Channels while reducing spend.

A key factor in the success has been an innovative approach to the structure of Shopping campaigns focusing on a higher quality of user which in itself has seen a 64% uplift in revenue when comparing last season to the comparative time period before 8MS took over the account.

What we do for them?

  • Overhaul of the existing account structure and bid management strategy
  • Optimisation of all campaigns across Search and Shopping on Google and Bing
  • More recently Facebook Dynamic Product Ads and Amazon ads have been included in the ongoing strategy
  • Our team have recently taken over the SEO and plan to fully integrate the two channels to provide further savings

8 Million Stories are a great team of people to work with and are always looking for new opportunities to grow demand and improve performance."

Great Little Trading Co.

Results to date

Working with Great Little Trading Co, we have managed to grow paid search performance across several metrics.

Some of our best results have been:

48%

increase in revenue

155%

increase in e-commerce conversion value

62%

increase in transactions

48%

less advertising spend

Find out what we can do for you

Contact Us
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